Introduction

According to our most recent State of AI survey, 28% of marketers that don’t employ AI tools in their work cite the high cost of generative AI tools as their reason. This makes sense since smart marketers should be wary of expensive technology, especially when it comes to developing technologies. 

However, there are also many accessible AI tools that may help you get things done faster and achieve your marketing objectives. 60% of marketers said in the same poll that using automation and AI technologies was crucial to their day-to-day work.

What are AI Tools?

A software program known as an AI tool employs artificial intelligence algorithms to carry out particular tasks and address issues. Healthcare, finance, marketing, and even education may all benefit from using AI technologies to automate activities, analyze data, and enhance decision-making.

What is an AI Marketing Tool?

A program or platform that makes automatic judgments and gives the selected results using artificial intelligence technology is known as an AI marketing tool. These choices are based on information gathered, examined, and evaluated in conjunction with market trends. The objective is to create a marketing plan that foresees the buyer’s subsequent action. 

Affordable AI Tools For Business

Consider that all survey respondents that use AI tools believe it saves an average of two hours and 24 minutes per day, despite the fact that marketers who participated in our study claim they haven’t yet used AI because of the cost. 

Here is a selection of accessible and cost-free AI solutions you might want to include in your marketing operations.

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HubSpot  

HubSpot is one of the AI Tools. It uses AI in a variety of ways. Here is a select sample:

• Content Creation 

In order to share high-quality material with your audiences, material Assistant employs generative AI to assist you in creating outlines, emails, and even blog ideas.

• SEO 

Before you post, HubSpot’s COS and CMS employ algorithms to comb through your content for ideas for search engine optimization.

• Emails and Workflows 

Customers will receive a prepared email with their name and other personalizations when they take an action, such as engaging with an email or landing page.

• Social Media 

You can use machine learning to automatically produce post caption content on HubSpot’s social media platform. This technology creates a caption that you may alter or modify based on lines you might typically tweet or the meta descriptions of links you share.

Jasper

A superior artificial intelligence (AI tools) tools assistant named Jasper can help you produce a variety of content formats, including blog articles and product descriptions. The picture generator also enables you to produce the ideal image for your purposes.

Best Features

• Content Generation
• The tone of Voice Settings
• Machine Learning
• Plagiarism Checker
• Customizable Templates

Buffer

If you operate as a social media marketer, AI tools can advance your job in a shorter amount of time.

A variety of tools are available in Buffer, a social media management program, to help you create, monitor, and evaluate your social media material. By scheduling articles at the most effective time of day, when your audience is most engaged, you might, for example, increase engagement.

Ahrefs

Ahrefs shows you where your web pages rank for specific keywords using data from Google and other search engines. In order to create an SEO strategy that will fulfill user demands, you may also query terms or phrases to discover how people search for them.

ChatGPT

ChatGpt is one of the most used AI tools. In order to receive all the information you want, you can engage in conversation with ChatGPT, an OpenAI conversational chatbot, by replying to its replies. In order to comprehend prompts and offer unique, in-depth, and correct replies, it makes use of natural language processing (GPT-3, GPT-3.5, and GPT-4 Beta language models).

Google Analytics

Most likely, you’ve used or heard of Google Analytics. Its machine-learning skills will provide answers to your website data inquiries, detailed insights into the functioning of your website, and a perspective of the data you need to guide your strategy.

Bing Chat 

Bing Chat from Microsoft is a conversational tool that offers precise responses to questions. It provides marketers with two top-notch options: content development and picture production. 

The composing tool may help you come up with ideas for new articles, whole blog posts, emails, social media captions, and more. Choose your chosen tone, send a prompt, and get going quickly.

Grammarly

Grammarly is an easy-to-use application for copy editing that utilizes machine learning to find and underline spelling, grammar, and other phrasing mistakes on websites like Google Docs, email, and social media.

Grammarly keeps track of your writing performance as an individual user, makes edit recommendations based on your prior writing experience, and sends you letters outlining your strengths and weaknesses in writing.

Best Features

• Clear Communication
• Real-time Feedback
• Tone Adjustments
• Formality Level
• Plagiarism Checker

UiPath

With the aid of UiPath, enterprises may automate processes in a variety of software programs and computer systems. By automating operations like data input, invoice processing, and report preparation, the application frees up staff time to work on more important projects.

Tableau

Tableau is a great tool for Data Visualization focusing on Business intelligence. It helps Businesses forecast various business strategies for their business.

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Benefits Of Using AI Tools For Business

There are various advantages of using AI tools in business, including:

• Automating Repetitive Tasks

Data input is one monotonous process that AI tools may automate, freeing up employees’ time to work on more important duties.

• Reducing Errors 

AI tools can analyze data and offer insights to assist decision-makers make better decisions and make fewer mistakes.

• Providing Valuable Insights 

AI tools can analyze enormous volumes of data to produce insightful information that may aid organizations in making better decisions.

• Improving Customer Experience 

AI technologies can provide clients with personalized experiences, enhancing happiness and loyalty.

Conclusion

All sizes of enterprises are increasingly utilizing AI tools. They can aid in streamlining procedures, lowering expenses, and boosting output. We looked at the top 11 AI solutions in this post to help organizations increase productivity. 

This artificial intelligence (AI) technologies may aid organizations in automating repetitive processes, reducing mistakes, and providing insightful data, from writing assistance to customer support tools to project management tools.

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