In 1995, the first item that was ordered online on Amazon was a book.
Around 25 years later, the e-commerce industry has made over 2 trillion USD in sales across the world. As the COVID-19 pandemic is reshaping our world, the time in lockdown has resulted in an e-commerce boom, with the pandemic accelerating the shift away from physical stores by roughly 5 years.
So, let's discuss the top 5 eCommerce trends for 2021.
The growth of mobile commerce has been promising. Sales made via mobile devices increased by 40% in the last 3 years and by the end of 2021, 73% of eCommerce sales will take place on a mobile device. As a result, more and more sites are now optimized for mobile users. By doing this, companies are making eCommerce simpler and more accessible for a larger audience.
They have developed into a major game-changer especially when we talk about online shopping. It enables online shoppers to visualize the products they like, whether it's footwear or furniture. Shoppers can see for themselves how they would look while wearing a certain item or how beautiful their house would look with a certain paint color, all before pushing the “Buy Now” button. This enables online customers to overcome the hurdle of not being able to see the product directly, hence, bringing comparison shopping to a completely new level.
Social Media in Ecommerce
Social media has transformed the way we live our daily lives, like the manner in which we purchase items. This's a great opportunity for models to begin thinking about how they can enhance the position on social media, which is a good platform for brands to get found. With the launch of the "Buy" button on Facebook and Instagram Checkout, social networking is playing a major role in the world of eCommerce. As social networking continues to be a normal part of daily lives, the power of its to affect eCommerce trends will just improve.
Personalization is the Future
Over 50% of buyers say that a personalized online experience is crucial. 74% of marketers think personalization has an extreme or strong impact on advancing consumer relationships. Ecommerce websites are on board with this pattern and are investing in personalization techniques to create the internet shopping experience a much better one. This may have the personalization of messages which go out via e-mail, or even by giving the correct information to the interested customer group. By providing personalized customer marketing communications, providing related discounts, and getting with people through, for example, video content, can help provide a much better shopping experience and strengthen the bond with the customers.
The occurrence of AI and ML will increase, as retailers target new methods to improve personalization and improve customer service.
AI can also help companies learn about their consumers and provide them with the personalized experiences they require. Enable companies to connect customer data with real-time insights to enhance the shopping experience. Optimized rates and discounting and need forecasting.
At the crux of personalization & AI abilitiesChatbots allow the outlet to communicate with a massive number of customers while providing them the feeling of personal attention and thoughtful recommendations based on their responses.
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