Data science concentrates on eliminating guesswork from SEO. Brands like Netflix and Airbnb are doing it and so can you. 

Data science offers important insights regarding a website’s performance and these insights are able to help you boost your SEO campaigns.

Data science is utilized to make predictions regarding upcoming trends as well as consumer behavior using analytics and machine learning. For instance, any OTT platform uses insights from data science to produce its original series that drives user interest.

Apart from determining opportunities, data science also handles substantial volumes of data and helps in making better choices. Companies can greatly gauge the usefulness of a marketing strategy with the help of data science.

How does data science help SEO?

Data science enables you to make concrete decisions by letting you:

Visualize which combinations have the possibility to create the biggest impact

Develop marketing campaigns aligned with the demands of their audience

Understand buyer’s inclinations and determine pain points

Identify referral sources of turning traffic

Verify loading time, indexing, response errors,  bounce rate, and redirects

Verify the least and the most crawled URLs

Identify web pages that crawlers are not supposed to index

Identify sources of uncommon traffic

How do you apply data science to SEO data?

1. Select your data sources

The top tools that enable you to gather the correct data and make better choices are Google Analytics, SEMrush, and Ahrefs.

2. Think “ecosystem” instead of “data” and “tools” 

Do not rely on a single solution if your SEO is complicated and integrates with many other digital marketing areas like CX management, CRO, content marketing, and sales. The “data science” approach to SEO is about integrating techniques, tools, and methods in a way that draws accurate and deep insights from the collective data mix. 

3. Align SEO with marketing initiatives 

Collaborate with developers, sales, UX designers, and other support teams to optimize for all search ranking factors. Use data science to figure out a universal set of SEO best practices each team can follow to attain your goal. Try tracking the evolving interactions between dependent and independent variables to get a better idea of what actions are crucial to your business. 

Obtain a clear understanding of your customers’ journeys to build a stronger alignment between a variety of marketing activities and attribute the results to separate campaigns conveniently.

4. Visualize with data science

Do you find it difficult to digest numbers piled onto a spreadsheet? Taking a hierarchical approach to your data can make you miss out on important hidden between the lines. On the other hand, there can be different benefits from data visualizations tools like Compare and contrast, Process large data volumes at scale, Accelerate knowledge discovery, Reveal hidden questions, Spot common patterns and trends