Introduction to Digital Marketing Salary In India
Digital Marketing Salary in India, according to research, in 2025 Social Media Marketing is estimated to cross the net value of $190 billion around the globe. According to the report published by Goldman Sachs, the digital marketing industry in India will be worth $160 billion by 2024.
As the number of internet users is increasing every passing minute, so are job opportunities in the digital domain skyrocketing. Every brand and business today is built and grown in the digital world. Even the local businesses are creating their own website. The power of social media is at its epitome. There is a need for digital marketing like never before. The digital marketing salary in India is massive with immense job opportunities at really high-paying salary packages. If you wish to know details about various job roles and their respective salaries offered in the field of digital marketing in India then this article is just for you.
Earlier all the businesses hassled to get even a single column in newspapers and spaces for billboards, but thanks to digitalization and how big the internet is, around 60% of advertisements today are digital. The attention span of consumers is decreasing and so the digital marketing industry is at its boom. Consumers prefer to be influenced by short videos than old age descriptive written advertisements.
The majority of the population has shifted from TV, radio, and newspapers to digital platforms. So for every brand, it has become lethally important to target the consumer at the right place. Today digital marketing career options are booming and every person is enticed to enter the field of digital marketing. There are lakhs of job opportunities in the digital marketing industry. From college students to experts all have career options available in digital marketing. One can start as a freelancer or an intern and can upgrade their salary package up to a lakh every month by staying in the industry and upgrading their skills.
The jobs in the digital marketing industry are majorly offered by digital marketing agencies or by local and international businesses. There are various roles or job titles of digital marketing salary in India that are covered in this article. The growth in this industry is dependent entirely on a person’s preference. If you want to upgrade your skills and explore all the opportunities then working for a local business will help. When it comes to large businesses or MNCs / international brands then you will have to perform one or two tasks every day based on one skill only.
Hierarchy of Digital Marketing Salary In India
The digital marketing salary in India depends on the hierarchy, let’s see:
You always start as an intern or a freelancer and then over a period of time based on your performance you get a full-time job. The internship period spans from 3 to 6 months with an average salary of Rs.5000 per month. After that, the job title is Digital Marketing Executive (Fresher) with a salary ranging from Rs. 15,000 to Rs. 25,000 per month. The skills required as a fresher are communication skills, technical skills, and a good attitude. The digital marketing salary in India is increasing rapidly.
By the second year, the salary ranges from Rs.30,000 to Rs.40,000. In the third year, the salary package starts from Rs.45,000 up to Rs. 55,000. By the seventh year in the digital marketing industry, a person can earn up to one lakh rupees per month. The digital marketing salary in India is booming rapidly.
A SECRET TIP:
As mentioned above the digital marketing salary in India, you can reach up to 1 lakh rupees per month salary package in the digital marketing industry by the seventh year. But this gap can be reduced down to only 4 years. Yes, it’s possible as the increasing digital marketing salary in India is increasing, if you identify your core skill and you ace it from a generalist level to the specialist level and get a salary package of 12 lakh per annum in just 4 years.
What is Digital Marketing?
In simple terms, digital marketing means advertising anything on digital platforms. It can be creating brand awareness, product awareness, or service awareness that is offered by any business on digital mediums. Traditionally marketing was done through marketing channels like television, billboards, magazine and newspaper advertisements, etc. Now since the advancements in marketing the digital marketing salary in India is also booming.
Ever since the internet era began in the late 90s, consumers have greatly shifted to digital platforms. So the right thing for businesses today is to target their audience and reach out to them where they are available. There are various digital platforms through which digital marketing is done like search engines, websites, social media channels, and email marketing. These are some of the factors that increased the digital marketing salary in India.
Educational Qualifications required for digital marketing :
The following educational qualification is required for digital marketing by a person that wants to work in this industry in India:
- A graduate degree in the field of Arts or marketing
- Any higher education qualification + diploma in digital marketing or certificate in digital marketing course (online or offline)
Functions performed by a digital marketer:
In a general sense, a person that performs digital marketing is termed a digital marketer. Also commonly known as a digital consultant. The functions of a digital marketer play a key role in building the brand image of any business on various digital platforms. Some of the basic functions of a digital marketer are :
- A digital marketer is responsible for creating a brand, business, and service awareness.
- They make sure that the website of the company has maximum consumer traffic.
- A digital marketer can choose various digital channels to maximize advertising of the business-like email, marketing, content marketing, social marketing, etc.
- The major focus of a digital marketer is analyzing a company’s performance on all the digital platforms and based on the outcome of the analyses what area needs improvement.
- A digital marketer plans the marketing campaigns for the business, then they implement the plan further. After the implementation, they analyze and create analytics reports. If any development is required that is also executed. Apart from that, they make sure that the online presence of consumers is always maintained.
There can be many positions or job roles in digital marketing and so accordingly from the general sense of digital marketer a person is categorized further according to the core that they choose to work for.
Demand and Scope of Digital Marketing Salary In India
According to the CEO of Dentsu Aegis Network, Ashish Bhasin, “Digital Media is no longer a medium, but a way of doing business.” The statement is so true that if you look around today every business depends on digital platforms to a great extent. So there is no doubt about the fact that the digital marketing industry is thriving and is in more demand than ever. And this is greatly confirmed since Covid – 19 pandemic. The scope of digital marketing has expanded and so the number of jobs in this industry has also increased and the digital marketing salary in India.
As referenced earlier, the development of digital marketing salary in India has been extremely great. Basically, the eventual fate of digital advertising looks secure and splendid. An ever-increasing number of job opportunities will continue coming in digital marketing salary in India. And accordingly, being imaginative and inventive would be the fundamental rule of the digital marketing industry. The rise in digital marketing salary in India is immense.
The development that we have seen on the Internet over the course of the years particularly since COVID-19, is digging in for the long haul. Individuals are adjusting to the new ordinary and as a matter of fact are presently truly alright with completing things on the web, be it for shopping, requesting food or medications, or in any event, doing banking exchanges on the web which lead to the increase in the digital marketing salary in India.
Thus, to take special care of these new-shaped requests of the buyers, digital marketing is very fundamental.
Furthermore, a significant perspective to consider is that the group of people yet to come will be a piece of the generally computerized world and will be acclimated with everything being on the web. So to have the option to convey to these future customers, organizations should put forth advanced promotion attempts beginning today. A significant focal point from this is that the eventual rise of job opportunities in digital marketing is exceptionally encouraging and assuming you have an interest in this industry, this is the ideal opportunity to snatch this open door for your potential benefit as a digital marketer since you already are updated on how the digital marketing salary in India has increased.
What are the career options in digital marketing and digital marketing salary in India?
With the rising prominence of digital marketing, organizations are looking for digital marketers, experts, analysts, and specialists. Despite the fact that we have begun living with the pandemic and adjusting to it, the market will progressively work on advanced and innovative abilities as it will empower people to work from a distance. Subsequently, organizations are searching for individuals who are talented to deal with digital marketing job positions.
So it is suggested that you begin acquiring digital marketing abilities and accordingly apply for the various jobs in this industry, also considering the hike in digital marketing salary in India. One more advantage of entering this field is that assuming you’re a skilled digital marketer, you can hope to bag lucrative positions at top organizations. Many organizations are moving their focus from age-old traditional marketing mediums to digital marketing which is helping digital marketing salary in India booming.
The following table gives a brief about various career options in digital marketing and the digital marketing salary in India:
What Is Digital Marketing Salary In India For Various Roles
1. SEARCH ENGINE OPTIMIZATION (SEO) EXECUTIVE:
A Search Engine Optimization Specialist’s essential objective is to produce site traffic and make it first rank on all search engines like google, yahoo, etc. . Keyword research, search engine algorithms, and SEO copywriting are a couple of key abilities expected by a Search Engine Optimization Specialist. Some other functions of an SEO Executive are:
- Exploring and making reports about the market patterns
- Grouping information and examining them for online campaigns.
- Checking and upgrading
- Looking for solid keywords for the site content
- SALARY: For an entry-level Search Engine Optimization Specialist with under 1-year experience the salary package is Rs. 1,76,578 per annum in India. A Search Engine Optimization Specialist with under 4 years of job experience acquires a salary package normal of Rs.234,460 per annum in India. SEO Specialists with 5-9 years of job experience earn an average of Rs.4,58,532 per annum in India. This is the average digital marketing salary in India for an SEO executive.
2. WEB DEVELOPERS
Web designers make and keep up with sites. They are additionally responsible for the webpage’s technical viewpoints, for example, its performance and efficiency, which are proportions of a site’s speed and how much traffic the website can deal with. Sometimes, web developers might make content for the web page.
- SALARY: An entry-level Web developer with one year or less of job experience earns Rs. 2 lakhs per annum in India, while web developers with 2 to 3 years of job experience can earn Rs.3 to 5 lakhs per annum in India. This is the average digital marketing salary in India for Web Developers.
3. DATA ANALYST
A data analyst is an individual whose work is to accumulate and interpret information to take care of a particular issue. The job incorporates a lot of time with information or data, however, involves communicating the findings as well. So a data analyst every day gathers the data or information and resolves the issue faced by the websites of the businesses.
A Data Analyst gathers data or information and transforms it into such information that offers ways of further developing business. Data Analysts gather data from different sources and identify recent trends and patterns.
Data Analytics is one of the primary pieces of a digital marketing group and quite possibly the most specialized expertise in this industry. This data analysis tells an organization whether they’re in good shape and along with that it also provides them with knowledge of what’s working and what is not working in their favor.
- SALARY: The average salary for an entry-level Data Analyst is Rs. 3 lakhs per annum in India, however, a data analyst having 2-3 years of experience can earn from Rs.4 to 5 lakh per annum in India. This is the average digital marketing salary in India for Data Analysts.
4. DIGITAL MARKETING MANAGER
A digital marketing manager observes data analyses. They also have a brief knowledge of analytics and they also monitor various digital campaigns (here and there simultaneously).
At first, you have to start as a Digital marketing executive at the entry level and after that, you assume the position of digital marketing analyst. Then only you become a digital marketing manager.
- SALARY: The average salary of an entry-level Digital Marketing Manager is Rs. 5 lakh per annum in India. After 5 to 9 years of job experience, a person becomes a Senior Digital marketing manager and the salary then ranges from Rs. 7,09,800 to Rs.10 lakhs per annum in India. This is the average digital marketing salary in India for Digital Marketing in India
5. CONTENT MARKETING MANAGER
Content marketing managers help increment web traffic and brand awareness by promoting content on the web. They are also responsible for making consumers shareable content, dispersing content on various digital platforms, and estimating the consequences of content marketing.
- SALARY: The average salary of an entry-level Content Marketing Manager is Rs.4,79,323 per annum in India. The salary of a Content Marketing Manager with 4 years or less of job experience is Rs. 5,13,369 per annum in India. And the salary of Content Marketing Managers with job experience of 5 to 9 years can earn an average of Rs. 8,18,583 per annum in India. This is the average digital marketing salary in India for Content Marketing Manager.
6. SOCIAL MEDIA MARKETING SPECIALIST
On the off chance that you’re a web-based entertainment enthusiast, this is the ideal opportunity to bring in cash out of it. Social Media Marketing Specialists plan and execute a total social media entertainment system for an organization.
The way a person uses social media to depict the best form of themselves, businesses today are recruiting specialists to get them at the highest point of their customer’s preference on social media platforms. As a Social Media Marketing Specialist, you need to keep up with positive commitment and quality online content on social media.
With the help of social media audit reports and competitors’ social media data analysis, a Social Media Marketing Specialist makes sure that the brand they are working for outperforms across all social media platforms. The content they help create for the businesses is attractive and relevant to maintain customer traffic on the brand’s social media.
- SALARY: The average salary of an entry-level Social Media Marketing Specialist with one year or less job experience is Rs.2,52,444 per annum in India. After four years of job experience, the salary is Rs.3,40,924 per annum. And with job experience of 5 to 9 years, the salary is Rs.6,85,923 per annum in India. This is the average digital marketing salary in India for Social Media Marketing Specialists.
7. SEARCH ENGINE MARKETING SPECIALIST
An SEM Specialist first collects the data after that they test and analyze it to make sure that it’s relevant in today’s market. To be on the web the brands and businesses pay for their ad campaigns on various online channels. So, an SEM Specialist also makes sure that the return on investment is maximized for the business or brand they are working for.
- SALARY: The average salary of an entry-level Search Engine Marketing Specialist with one year or less job experience is Rs. 2,80,000 per annum in India. After four years of job experience, the salary is Rs. 3,63,547 per annum in India. And with job experience of 5 to 9 years, the salary is Rs.9,75,000 per annum in India. This is the average digital marketing salary in India for Search Engine Marketing Specialist.
8. PAID MEDIA SPECIALIST
A paid media specialist keeps track of paid digital campaigns of the business it works for. Every business for its online expansion and new customer acquisition today uses paid media. Paid media is a way through which the organization displays its ads on online platforms, it also includes sponsored social media posts, video ads, pop-ups, etc. A paid media specialist keeps track of the effectiveness of these campaigns and ensures that brand reach is maximized.
- SALARY: The average salary of an entry-level Paid Media specialist with one year or less job experience is Rs.3 lakhs per annum in India. After 2 to 3 years of job experience, the salary is Rs. 5 to 6 lakhs per annum in India. This is the average digital marketing salary in India for Paid Media Specialists.
9. MARKETING AUTOMATION SPECIALIST
The key role of a marketing automation specialist is to analyze the performance of online campaigns and hand over the analytic report to the marketing team of the business. Apart from that they also calculate the online campaign’s metrics to keep up-to-date data of marketing.
They are also responsible for email automation for the brand and they make sure that continuous improvements take place.
- SALARY: The average salary of an entry-level Marketing Automation Manager with one year or less job experience is Rs. 4 lakhs per annum in India. After 2 to 3 years of job experience, the salary is Rs. 6 lakhs per annum in India. This is the average digital marketing salary in India for Marketing Automation Specialists.
10. PAY PER CLICK ANALYST
A pay-per-click analyst works directly for a company and looks after the effectiveness of online advertisement campaigns and the content reach of the company on all digital platforms. They create a report of how many clicks are made, based on the result they make an analysis of how effective the ongoing campaign is. Based on the analyses improvements are made.
They also make sure that the cost borne by the company to the publishers of ads is reduced so that the overall marketing budget of the company is maintained in every situation.
- SALARY: The average salary of an entry-level PPC Analyst with one year or less job experience is Rs.3 lakhs per annum in India. After 2 years of job experience, the salary is Rs. 4 to 5 Lakhs per annum in India. This is the average digital marketing salary in India for Pay-Per-Click Analysts.
Digital marketing jobs are trending currently in India and if you are looking for a promising career in the technological world then this industry is just for you. The salary offered by the companies and various digital marketing agencies in India is quite exciting for freshers as well as experienced job seekers. There is no doubt that digital marketing is the future not only in India but around the globe. I hope this article will help you choose the right career path in the digital industry.
Frequently Asked Question’s
According to the study conducted by The Times Of India, by the year 2025, there will be around 2.5 lakhs job opportunities in the digital marketing salary in India.
If you have the love for technology and have a futuristic approach then digital marketing is just for you . Digitalisation in India is only thriving and there is no looking back nowhere the rapid increase in the digital marketing salary in India is booming too.
The salary of a digital marketer in India ranges from Rs. 3 lakh up to Rs. 12 lakh per annum depending upon the factors mentioned earlier in the article.
A freelancer, an executive, and an intern start from rs.3 lakh per annum depending on their skill, task, and company they are working for. After the job experience increases in the digital marketing industry and as you go above the hierarchy your salary package also increases. The digital marketing salary in India is booming and don’t miss out on this opportunity to get into this fascinating domain.
The high-paying job roles in the digital marketing industry in India are top-level and mid-level managerial jobs.
For example, the Head of digital marketing is a top-level job profile in the digital marketing industry and the average salary package is Rs. 1 lakh per month. Some mid-level managerial positions in digital marketing have salaries up to Rs. 10 lakh per annum. Those job roles are Head of CRM, Head of Social Media, Head of Content, Head of SEO.
These roles are well paid since the digital marketing salary in India is increasing rapidly.
The average salary of digital marketing fresher is Rs.3 lakh per annum in India. The fresher is referred to as a digital marketing executive and their key role is assigned by mid-level managers. A person can also opt for a freelancing job in digital marketing to explore more experiences in less span of time. However, the digital marketing salary in India is booming.
A freelancer at the entry-level earns according to the job somewhere from Rs. 15000 to Rs. 25000 per month depending on the technical and communication skills.
Digital marketing salary in India is increasing and today is very easy due to the increased exposure to data. Anyone anywhere today can opt for a diploma or certificate course in digital marketing. Courses are available online, but please do thorough research on what you want to learn according to your preferred job role you want to opt for once your course is complete.
Make sure you take complete knowledge of the course syllabus beforehand. Due diligence is the key here.
Ever since the pandemic has hit, the use of digital platforms is evident everywhere. From grocery shopping to education everything has majorly shifted to online mode. Even after the restrictions are uplifted, the majority of work now is done online. According to a report published by The Times Of India, in the year 2025 itself, there will be up to 2.5 lakh job opportunities in digital marketing in India and this number will only increase now.
Digital is a promise for future generations as the digital marketing salary in India is booming every day.
Once you have completed your graduation in Arts or Marketing and have a diploma degree or certificate in digital marketing from a recognized institution then you can kick start your digital marketing career.
You can self employee yourself at your business and make it digital for future expansion. Gradually you can build your own team and open your own digital marketing firm. There are thousands of jobs on online job search portals where you can find an appropriate job according to your key skills.
This is the best time to enter this domain as the digital marketing salary in India is booming every day.
According to the report published by global data, the worth of the Indian digital market will be 7 trillion rupees by the year 2023 and there has been an increasing graph of digital marketing salary in India.
Not only in India but also around the world digital marketing will boom because of expansion in the digital market. As the size of the digital market increases so will the number of job opportunities.
The factors that affect digital marketing salary in India are Experience, Employer, Skills, and Job Title.
The freshers and interns earn less than experienced professionals but you have to start somewhere and the salary hike rate is 20% so you will be sorted in a short span of time. The larger the company, brand, or employer you work for more will be your salary.
But as mentioned in the article earlier you should start with local businesses or small firms as your experience will be wholesome. Your technical and communication skills will always affect your salary and promotion in digital marketing. The job profile you are hired for will greatly affect your salary. There is a hierarchy in digital marketing which is depicted earlier in the article and as you go up the flow chart you might be able to earn up to 1 lakh per month in India as the digital marketing salary in India is booming daily.
The blog depicts what will be the digital marketing salary in India in the upcoming years and what you can expect to earn based on your job profile in the digital marketing industry.